How to Tell a Story that Sell Your Product and Service

Storytelling is the most underutilized marketing tool. Yet the tale is not only easier for the humbler classes to get to know, like and trust you? It also increases the sale! Think you heard a speaker at a seminar. What do you remember the talk? The plan? The principles? I doubt it. Points? Maybe. But I? Meters willing to go on a limb and you remember the stories DID celebrateers said. ? That? Because good tale creates images in our minds for the last few years? Or decades. I remember hearing John Robins, the author? Diet for a New America? De speak to a fair trial in central Oregon. We were in a large park surrounded by a forest. The sun reflected by a huge white tent with more than 2,000 crammed vulgar herd listening to his every word. Breathlessly seating popular? John Grever way of looking there. I was stunned? All these people and displaced person? And all he has been informed stories. It was riveting. ? Mass and bought his book and supported his organization. It was br! illiant and stories sales at its best. I? Fri worked with dozens of cars on a boat to help their? Core Story? ? The story you leverage in your marketing materials to enhance the credibility and build confidence. There are three essential elements that make up the stories that persuading, enchant and sale: 1. Use the P.A.R. Formula Don? T-Trying to be smart in your narration? Paste this proven model for the best results. P.A.R. Problem is, Action, Results. Firstly, the problem you encountered. That wasn? Not Operate and who feel how? Secondly, what you take prosecutions. What was the revelation that changed your life? What was your? Rha ha? Instant? Finally, what was the result of the pursuit you take? Be specific with the numbers and the real nature of the results. Say how you feel now that things are so different from when you had the problem. 2. Paint a picture The best story causes the listener to see the pictures in their minds? L eye. It? L burn those images in our min! ds and make us remember a story years later. Here? L how does ! it work? Select a point in time that represents the key moment of your history. Scrap everything leading up to this point? Simply cut to the chase pack. Now? As you tell the story to create the image in your mind? Eye and choose just a few details to speak to us. Maybe it was the tightness of your breath, the blue paint chipping off the door you opened, the report squishy in your shoes? Just enough to paint the picture. Don? On T do it! What the listener the perfect image in their minds. That? L your goal. 3. Have Your Story Makes It is the Principle of marketing secret, some use? Telling a story that also teaches a core idea behind your menial tasks, the product or program. Nobody likes to be taught? So Don? T But we all love good stories. For example, I often share the story of how I made $ 9,000 in one week with a special report of 25 pages to a networking event. The story is interesting and educational because I agree step by step, how to use direct marketing. (Ie the displaceme! nt of a stranger to a loved one, a friend and a client to a lawyer.) Still don? T-Believe me on the power of storytelling? Let me ask you something? I just complain sharing good for you. But what do you remember most? Okay? Perhaps it is the last point? But tomorrow morning, when you think about this point of view again, I? Meters determination to bet that you? II remembrance of the short story I said to hear about John Robins back in the park. That? Because you probably saw a picture in your mind when I painted the picture:? ? Large park surrounded by a forest? ,? The sun reflected by a huge white tent? ,? ? People breathlessly seat? . While I was there, and you weren? - T? You have always participated in the history of the event. Did you see your picture? And you? Again more likely to remember the principle behind the story: tale sells! It? As if we both shared a moment in time? You and me. WHO? S beauty of the narrative. Visa Cards
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